Dust Bowl 1930s
The 1930s marked one of the most dramatic periods in the history of the United States of America. The Wall Street financial crash of 1929, followed by the Great Depression, and the rise of organized crime fueled by Prohibition, are just some elements of a profound social and economic crisis that undermines the very idea […]
CONE DENIM
Cone Denim is a historic and renowned company in the world of denim fabrics, with a tradition dating back over a century. Founded in the United States, Cone Denim has become a benchmark for producing high-quality denim, used by many of the most important fashion brands worldwide.
The Bibbed Overalls
Hard working, honest toiling men and he-men battling for their bread (from a Sears, Roebuck & Co catalogue, around 1930) That of the overall is a glorious story, a complete suit with bib and suspenders able to embody ideas as commitment, persistence, ethics. The name itself tells much about its identity; “salopette” (overall) in French […]
The Vintage Showroom
Why the overalls is a really important garment in the denim history? For me when I think of workwear, especially when we are talking Americana, the overall, or bib and braces if you prefer (or dungarees if you are British), are its defining item. Designed for hard work and hard times, they always told me […]
Berto Industria tessile Italian Selvedge
One of the most important and representative fabric companies in Italy is Berto Industra Tessile. Born in 1887 as a small store of home and haberdashery articles, it was founded by the brothers Giuseppe and Egidio Berto. Thanks to the remarkable entrepreneurial ability of the two, the company began to produce fabrics for the sails […]
ITW Michael Lichter
WHEN AND HOW DID YOU GET NEAR THE WORLD OF PHOTOGRAPHY? When I was 5 years old, an uncle brought me into his darkroom to make a print and I loved doing this. I thought it was absolute magic! It seems after that, I always had a brownie or Kodak “Instamatic” (I had the original […]